#BuyABusiness Expo Press Release B2B events important for small business development Trade fairs and expos are a crucial factor in helping new businesses acquire the leads, networks, information and polish they need to succeed in the business world. This is according to Carol Weaving, Managing Director of Reed Exhibitions and chairperson of the Association of African Exhibition Organisers (AAXO), who notes that the exhibition sector generates around R75 billion to the economy in direct, indirect and induced revenue. “The reason exhibitions are such big business is that they are a win-win for visitors, exhibitors and sponsors,” Weaving says. “AXXO research has found that 95% of trade show exhibitors say they would participate in these shows again; 50% of trade show exhibitors manage to secure sales leads at shows; and that 66% of trade show exhibitors manage to secure deals shortly after the shows as a result of their participation.” Is the #BuyABusiness Expo the right exhibition for you to exhibit at? The #BuyABusiness Expo is a comprehensive marketing platform visit our EXHIBITOR INFO page on our website.
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